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Political marketing : principles and applications / Jennifer Lees-Marshment.

By: Lees-Marshment, Jennifer.
Material type: materialTypeLabelBookPublisher: London ; New York : Routledge, 2014Description: xix, 294 p. : il. ; 26 cm.ISBN: 9780415632072 (pbk.).Subject(s): Campañas electorales | Comunicaciṕn en la política | Propaganda política | Political campaigns | Communication In Politics | Propaganda

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