Biblioteca Hipatia. Universidad a Distancia de Madrid catalog

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Lees-Marshment, Jennifer.

Political marketing : principles and applications / Jennifer Lees-Marshment. - London ; New York : Routledge, 2014.
- xix, 294 p. : il. ; 26 cm.

ISBN: 9780415632072 (pbk.)

Subjects--Topical Terms:
Campañas electorales.
Comunicaciṕn en la política.
Propaganda política.
Political campaigns.
Communication In Politics
Propaganda.

Universal Decimal Class. No.: 658.8

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