| 000 | 00535nam a2200157 i 4500 | ||
|---|---|---|---|
| 008 | 231113s sp |||||||spa d | ||
| 020 | _a1591396190 | ||
| 040 |
_aUDIMA _cUDIMA |
||
| 080 | _a658.8 | ||
| 100 | 1 | _aChan Kim, W. | |
| 245 | 1 | 0 |
_aBlue Ocean Strategy: _bHow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne |
| 260 |
_aBoston: _bHarvard Business School Press, _cCop. 2005. |
||
| 300 |
_aXV p., 240 p.; _c24 cm. |
||
| 700 | _aMauborgne, Renée | ||
| 942 |
_cBK _k658.8 CHA blu |
||
| 999 |
_c9370 _d9370 |
||