| 000 | 00685cam a2200217 c 4500 | ||
|---|---|---|---|
| 008 | 110429s2011 sp a | |||| 000 0 spa | ||
| 017 | _aM 31638-2013 | ||
| 020 | _a9788483568439 | ||
| 080 | _a658.8 | ||
| 100 | 1 |
_aKotler, Philip _9141 |
|
| 245 | 1 | 0 |
_aMarketing 3.0 : _bcómo atraer a los clientes con un marketing basado en valores / _cPhilip Kotler, Hermawan Kartajaya y Iwan Setiawan |
| 250 |
_a4ª ed.: _bfebrero de 2018 |
||
| 260 |
_aMadrid: _bLID, _c2018 |
||
| 300 |
_a221 p. _bil., gráf. _c22 cm |
||
| 440 | _aAcción empresarial | ||
| 650 | 7 |
_aMarketing _9142 |
|
| 650 | 7 | _aVentas | |
| 700 | 1 | _aKartajaya, Hermawan | |
| 700 | 1 | _aSetiawan, Iwan | |
| 942 |
_cBK _k658.8 KOT mar |
||
| 999 |
_c9118 _d9118 |
||