000 00448nam a2200157 i 4500
008 200417s sp |||||||spa d
020 _a0135580242
040 _aUDIMA
_cUDIMA
080 _a658.8
100 _aKotler, Philip
_9141
245 _aMarketing management
_bAnalysis, planning and control
250 _a5ยช ed.
260 _aLondon
_bPrentice-Half International Inc.
_c1984
300 _a794 p.
_bgraf.
_c24 cm.
942 _cBK
_k658.8 KOT mar
999 _c8033
_d8033