| 000 | 00451nam a2200157 a 4500 | ||
|---|---|---|---|
| 008 | 870325s1984 us 000 0 eng d | ||
| 020 | _a0029037204 | ||
| 040 | _cUDIMA | ||
| 080 | _a658.8 | ||
| 100 | 1 | _aBonoma, Thomas V. | |
| 245 | 1 | 0 |
_aManaging marketing : _btext, cases, and readings / _cThomas V. Bonoma |
| 260 |
_aNew York : _bThe Free Press, _cCop. 1984 |
||
| 300 |
_a522 p. _c29 cm. |
||
| 650 | 4 |
_aMarketing _9142 |
|
| 942 |
_cBK _k658.8 BON man |
||
| 999 |
_c7644 _d7644 |
||