000 00537c a2200169 4500
008 921112s1990 esp 0011 spa d
020 _a8476155654
080 _a658.8
100 1 0 _aRapp, Stan
245 1 0 _aMaximarketing
_b: [las nuevas estrategias de publicidad, promociĆ³n y marketing]
_c / Stan Rapp y Thomas L. Collins
250 _aEd.rev.
260 0 _aMadrid [etc.]
_b: McGraw-Hill Interamericana,
_cD.L.1990
300 _a306 p.
_c; 24 cm
650 0 _aMarketing
_9142
700 1 0 _aCollins, Tom
942 _cBK
_k658.8 RAP max
999 _c6944
_d6944