Comportamiento del consumidor decisiones y estrategia de marketing Javier Alonso Rivas en colaboración con Ángel Fernández Nogales ... [et al.]
By: Alonso Rivas, Javier.
Contributor(s): Fernández Nogales, Ángel.
Material type:
BookPublisher: Madrid ESIC 1999Edition: 2ª ed. rev. y amp.Description: 566 p. 24 cm.ISBN: 8473561872.Subject(s): Consumidores | Decisiones de marketing | Estrategia de marketing
| Item type | Current location | Call number | Status | Date due | Item data |
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Monografías
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Sala de Lectura | 366.1 ALO com (Browse shelf) | Available |
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