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Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By: Chan Kim, W.
Contributor(s): Mauborgne, Renée.
Material type: materialTypeLabelBookPublisher: Boston: Harvard Business School Press, Cop. 2005Description: XV p., 240 p.; 24 cm.ISBN: 1591396190.

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