Posicionamiento / Al Ries y Jack Trout ; prólogo de Raúl Peralba Fortuny ; traducción, Gloria Presa Ampudia
By: Ries, Al.
Contributor(s): Trout, Jack | Presa Ampudia, Gloria | Peralba Fortuny, Raúl.
Material type: BookSeries: Serie McGraw-Hill de management ; Libros de empresa2. Publisher: Madrid McGraw-Hill D.L. 1993Edition: ed. rev.Description: XIX, 154 p. 22 cm.ISBN: 8448101111.Subject(s): PublicidadItem type | Current location | Call number | Status | Date due | Item data |
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Monografías | Sala de Lectura | 659.118 RIE pos (Browse shelf) | Available |
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"El concepto que ha revolucionado la comunicación publicitaria y el marketing" -- En cubierta.
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