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Comportamiento del consumidor decisiones y estrategia de marketing Javier Alonso Rivas en colaboración con Ángel Fernández Nogales ... [et al.]

By: Alonso Rivas, Javier.
Contributor(s): Fernández Nogales, Ángel.
Material type: materialTypeLabelBookPublisher: Madrid ESIC 1999Edition: 2ª ed. rev. y amp.Description: 566 p. 24 cm.ISBN: 8473561872.Subject(s): Consumidores | Decisiones de marketing | Estrategia de marketing

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