Marketing para turismo / Philip Kotler, John Bowen, James Makens ; coautores: Ramón Rufín Moreno, Mª Dolores Reina Paz ; Traducción: Cristina Belló, Elena Blázquez, Raquel Nieto
By: Kotler, Philip
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Contributor(s): Bowen, John | Makens, James C | Rufín Moreno, Ramón | Reina Paz, María Dolores | Belló, Cristina.
Material type:
BookSeries: Pearson Educación.Publisher: Madrid [etc.] : Pearson Prentice Hall, D. L. 2007Edition: 3� ed.Description: XVIII, 565 p. ; 28 cm.ISBN: 9788420538952.Subject(s): Turismo- | Marketing
| Item type | Current location | Call number | Status | Notes | Date due | Item data |
|---|---|---|---|---|---|---|
Manual de UDIMA
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Sala de Lectura | 658.8 KOT mar (Browse shelf) | Available | Manual enviado en el curso 2009/2010 para la asignatura Marketing Turístico del Grado en Turismo |
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Indice analítico: p. [559]-565
Glosario: p. [551]-558
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