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Marketing turístico / Philip Kotler, John T. Bowen, James C. Makens ; traducción, Gestión Editorial Avanzada ; revisión técnica, Javier Alfonso de Esteban Curiel, Rocío Samino García

By: Kotler, Philip, 1931-.
Contributor(s): Bowen, John | Makens, James C.
Material type: materialTypeLabelBookPublisher: Madrid : Pearson, D.L. 2015Edition: 6ª ed.Description: XXI, 682 p. ; il., gráf., 25 cm.ISBN: 9788490352922.Subject(s): Turismo

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