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Investigación de mercados : en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau.

By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: materialTypeLabelBookPublisher: México: McGraw-Hill, 2010Edition: 4ª ed.Description: XXII, 651 p. ; 27cm.ISBN: 9786071502902.Subject(s): Marketing Research | Análisis de mercado | Market Surveys | Investigación comercial | Marketing Research

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